15 Winning Ideas for Rewarding E-commerce Marketing

Are you satisfied with your online store’s performance? Your competition isn’t sleeping, so you always need to find smart ways to stay in the game. It doesn’t matter if you’re running a smaller shop for unique T-shirts, or if you’ve organized a complex international business. Every e-commerce store needs a daily dose of marketing and sales tricks to be profitable. E-commerce marketing is perplexing. There are so many factors to consider. Lucky for you, we’ve explored the subject and determined the top 15 winning e-commerce tips. Read on to find out how to make sure yours is a winner.

by Lauren Schneidewind on November 29, 2016

Are you satisfied with your online store’s performance? Your competition isn’t sleeping, so you always need to find smart ways to stay in the game. It doesn’t matter if you’re running a smaller shop for unique T-shirts, or if you’ve organized a complex international business. Every e-commerce store needs a daily dose of marketing and sales tricks to be profitable.

E-commerce marketing is perplexing. There are so many factors to consider. Lucky for you, we’ve explored the subject and determined the top 15 winning e-commerce tips. Read on to find out how to make sure yours is a winner.

Idea 1. Start with a content marketing strategy

Every prosperous online business requires a good content strategy. How do you build yours? Write a plan, which includes all methods you’ll use to create a connection with your customers. Then, evaluate the process on a regular basis.

Idea 2. Diversify your social media platforms

If you wonder which social media platform works best for your business, try diversifying. Spread content across your business pages and then use social media analytics tools to identify the ones with best results and the others that are a waste of time.

Idea 3. A personal touch for your brand

Building a leading brand that people like and respect takes time, consistency in creating relevant content, and the ability to keep a standard voice in all communications.

Idea 4. Automated email marketing campaign

You may already know how effective email marketing is as part of the overall marketing strategy. Business owners find it’s one of the most influential methods for encouraging your customers to buy more.

Idea 5. Publish original content

Blog articles, video and audio files, and eBooks – create a variety of unique content that’s relevant to your business. Why? Because Google’s policy is to reward high-quality sites that offer original content by increasing their exposure.

Idea 6. Implement a working loyalty program

By creating a loyalty program, you show care and respect to customers who frequently make purchases on your site. You may honor the loyal customers by giving them free merchandise, various rewards, and coupons among other things.

Idea 7. Speak the language of the customer

E-commerce stores often take advantage of the opportunity to sell to people from different parts of the world. If you have a lot of Spanish-speaking customers, for example, you will attract even more of them if you offer service in Spanish on your site.

Idea 8. Go mobile

It’s inevitable to join the trend and optimize your site for mobile devices. No need to create a new app or mobile site, just offer a mobile-friendly interface.

Idea 9. Improve delivery

If you manage to build a reputation for fast delivery, your customer’s satisfaction will be extremely high. You can always think of new ways to speed up the delivery process.

Idea 10. Communication is the key

Customers like to be able to ask questions, to express concerns, or get for advice before making a buying decision. Install a live chat module on your e-commerce store for better communication. Also, make sure to respond regularly to comments on your social media pages.

Idea 11. Onsite SEO plan

The purpose of your content marketing strategy is to focus on users and their needs. Additionally, your e-Commerce store will benefit from applying relevant SEO keywords. As a result, the search engines will easily associate your store with the products you offer.

Idea 12. Apply the cross-selling method

Cross-selling is an easy and lucrative method of online marketing. It encourages customers to buy more by suggesting related or complementary products to them.

Idea 13. Get rid of slow-selling items

There are slow-moving products that may stay for years on your shelves, and this could affect business development. That’s why it’s necessary to announce closeout sales from time to time.

Idea 14. Offer gift cards

Sometimes people just can’t decide what to buy for a friend or relative. They often don’t have time to choose a gift. Make their purchase easier by offering them gift cards to your store.

Idea 15. Charity donations

Use the holiday season to associate your brand and company culture with the idea of giving back to the community and offering hope. There’s likely at least one campaign that you would like to support. Help it succeed by supporting it on your site.

Running an e-commerce business is full of challenges and surprises. You need to keep your eyes open for any new trends, pay attention to what your competitors do and catch the buying habits and attitudes of your customers. The above marketing ideas have the potential to boost your business and help you build an excellent reputation for your brand.

If you need expert help with implementing the software changes for these marketing ideas, contact LD Studios today!

We are LD Studios, an Atlanta based software consulting business. We would love to hear from you! Please contact us for your free consultation.

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