2017's Winning E-Commerce Trends for your Online Store

With the first quarter of 2017 just ending, you still have time to check whether your e-commerce store is up to date with the most important trends of the year.

by Lauren Schneidewind on April 18, 2017

With the first quarter of 2017 just ending, you still have time to check whether your e-commerce store is up to date with the most important trends of the year.

Since preliminary expectations show that global online sales will reach $1.9 trillion in 2017, the question is: Are you ready to benefit from the hot trends in online retail?

Here are 9 questions to ask yourself:

Are you prepared for the mobile shopping trend?

More and more people of all ages are spending a lot of time on their mobile devices. To be ready for an increase in mobile e-commerce activity, invest in your online store to make it responsive and secure enough for the needs of the mobile shoppers.

It is expected that in 2017 mobile sales will reach an impressive $37 billion. You can benefit from that trend by providing mobile apps to your online store, which will help you attract more shoppers and increase your revenue.

Do you use chatbots?

The influence of artificial intelligence on e-commerce is not only inevitable but also steadily increasing. Consider equipping your e-commerce site with chatbots.

You can use chatbots to engage your customers through instant messaging or to find out what products they are looking for. Additionally, chatbots can suggest suitable products to shoppers, be used for placing orders, or in customer support.

What about the payment options you offer?

As it was in the previous year, providing a variety of payment options in your online store will help you increase sales this year. This time the emphasis is on offering even more payment options. For example, do you have PayPal and Apple Pay as options?

Your customers will be more than happy if they can choose exactly the form of payment they prefer for the products and services they buy from your e-commerce site.

How fast is your delivery?

There are many theories about how to attract more customers to your store. Despite all the technical and marketing techniques, what shoppers most care about is how fast you can deliver their purchase to them and if they can get delivery for free. The closer you get to same-day delivery the better.

Keep in mind that almost half of online customers will abandon their shopping carts because of what they consider to be overly expensive delivery.

Is your loyalty program working?

With such fierce competition in online retail, store owners need to create effective programs to retain existing consumers and attract new ones.

If you want to establish a community of loyal customers, you need to:

  • Create an effective loyalty program.
  • Offer exceptional customer service.
  • Use appropriate communication channels in order to hear the voice of your consumers and prepare to meet their needs.
Do you have videos for social media marketing?

While providing valuable online content or sending regular emails and newsletters to your subscribers is important, using videos to promote yorsonalized shopping is the best way to introduce new products or seasonal deals to your customers. You can use suggestive selling to encourage shoppers to make buying decisions for your products instantly.

Are you ready to introduce live chat?

If you haven’t done it yet, consider offering your customers the opportunity to discuss issues with your sales support team via online chat. When shoppers are able to talk and ask questions about everything that interests them regarding their shopping experience, they feel more confident in your e-commerce store.

Is your focus really on your customers’ shopping experience with you?

When you do everything possible to ensure a convenient shopping trip for the visitors to your online store, you provide a smooth buying process. When you keep your focus on the customer, an increase in sales volume and number of customers results.

Can you do even more? Find out what the factors are that prevent your customers from completing their purchase, and the answers will help you improve even further.

E-commerce is under constant transformation and improvement due to the rapid development of technology. Following the trends in online retail will ensure higher customer satisfaction, better service regarding payment and delivery and, of course, higher revenues for your business.

Need help with any of these items?

LD Studios specializes in creating compelling e-commerce presences, but more importantly, we build sites that focus on conversion and sales. Contact us to discuss your E-commerce goals for the year. We'd love to help!


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