Startups: How to Launch a Winning Product with a Software Developer

For a Startup, successfully launching a new software product requires a development partner who also acts as a mentor. The main goal that defines success is developing a great product, together. The best thing for a Startup to do is to find a trusted and experienced software development company. Then let them lead through the four stages in the creation of a winning product.

by Lauren Schneidewind on November 29, 2016

For a Startup, successfully launching a new software product requires a development partner who also acts as a mentor. The main goal that defines success is developing a great product, together.

The best thing for a Startup to do is to find a trusted and experienced software development company. Then let them lead through all the stages - from product idea to launch.

If you’re a Startup, you’ll benefit from knowing the following four stages to a winning product.

Stage 1: Tell us about your idea

Even if you don’t have an established company or a product in your portfolio yet, you have the most valuable thing – an idea! In this initial stage, it’s normal if you don’t know what to ask from your software partner. Here is what you can expect:

Startup expectations:
  • Assessment: Is your idea worth turning into a real product? Or does the idea still need some work so you don’t waste your time and money?

  • Brainstorming: Your software partner will help you find answers to some important questions, such as: “What is the purpose of the product?” or “Who is the customer that will buy the product?”

  • Plan: If the assessment proves the idea is workable, your software development partner prepares a preliminary implementation plan.

Although at this stage it’s not possible to get cost estimates, we are already on our way and the big picture will become clearer in time.

The Software Development Partner offers:
  • Their technical expertise and know-how, along with advice based on experience from similar projects.

  • Assessment of the project from an emotional point of view - is the enthusiasm of the start-up team enough to stir other people with their idea, and, ultimately, sell it to customers.

  • Determining the scope of the project, as well as details related to your business - the mission, goals, potential customers, communication channels, etc.

This is the stage that requires an exchange of as much information as possible between you and your software development partner. Excellent communication ensures the assessment process will be accurate. It also provides a solid basis for further development actions.

Stage 2: Developing UX/UI Design

UX is an acronym for User Experience while UI is an acronym for User Interface. Together these two design tasks ensure that users enjoy and easily use your product.

The challenge during this design stage is to focus on users and their needs. Thanks to this stage you can receive feedback on your idea and see a model of it. It’s exciting to be part of the implementation process!

Startup expectations:
  • Understand the main set of requirements necessary for a successful project.

  • The picture becomes clearer. You get to see a prototype of your product, as well as receive an estimate.

The Software Development Partner offers:
  • Documentation: Your software partner creates a detailed specification of the product.

  • Implementation of the idea, focusing on user needs and sales goals.

  • Estimation of the project cost and duration.

  • There are risks in every project. So, your software partner will explain about human resources, technical, as well as communication risks.

Stage 3: Making an MVP

What does MVP stand for? Minimum Viable Product – this helps you get important feedback from the market. If you have a very small budget, it’s good to make a demo for your investors.

Startup expectations:
  • The inauguration of the development process.

  • Getting a product that is ready for users.

The Software Development Partner offers:
  • Implementation of the product. Applying analytics to track product success, as well as monitoring and reacting to user comments.

  • Technical adjustment: Adjusting the development process to the specifics of your business. Developers use the most appropriate methodologies and tools.

  • Marketing: Product promotion date and details, marketing tips and advertising ideas.

Step 4: Product Launch & Feedback

After working very hard to reach this stage, the official launching of the product takes place. While enjoying success, you’ll learn some lessons on how to be even better.

After launching the product, your software development partner can offer further product support. They can also suggest the implementation of new features, based on user feedback and product launch results.

Do you need an expert?

Your software development partner is 100% interested in seeing you succeed. That’s why it’s best to listen to their advice and get maximum use of their knowledge and experience.

Do you have any questions or need to consult with an expert? Contact LD Studios today – we would be happy to become part of your success!

We are LD Studios, an Atlanta based software consulting business. We would love to hear from you! Please contact us for your free consultation.

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