Top Benefits of Upgrading Your e-Commerce Website

By the year 2020, the number of consumers who prefer to buy online will reach an impressive 270 million, according to Forrester Research. Online sales in the U.S. are expected to hit $523 billion in the next five years, an increase of 56% from 2015. Have you been thinking that you’d like to sell more products and services online? All those statistics assure you that upgrading your e-commerce site is a smart move.

by Lauren Schneidewind on November 13, 2016

By the year 2020, the number of consumers who prefer to buy online will reach an impressive 270 million, according to Forrester Research. Online sales in the U.S. are expected to hit $523 billion in the next five years, an increase of 56% from 2015.

Have you been thinking that you’d like to sell more products and services online? All those statistics assure you that upgrading your e-commerce site is a smart move.

Errors and poor performance on your site can be costly to your business. Improvements can take your business to a new level of sales and leave your competitors behind.

How do you do that? Ask an expert about optimizing the technology that runs your e-commerce site.

Here are the key benefits of upgrading your e-commerce website:

Better customization

Upgrading to a new e-commerce platform will enable you to customize more elements and sections of your site.

Choosing a platform with better user-friendly features will improve the experience for your customer and increase their satisfaction.

Upgrading your editing tools can decrease the need for repetitive manual work. This decreases the amount of errors and saves you money, by allowing your employees to work on something else.

Enhanced design and content management

Moving to a new e-commerce platform is appropriate when it allows you to create brand-related design, without any restrictions from the software.

Upgrades can allow you to easily manage and change content and design whenever necessary.

You want your customers to have a terrific experience with your site when they are on their mobile devices. Check with an expert to see if there are more responsive designs available since your site was created.

Improved in-site search

Statistics shows that about 30% of all shoppers go directly to the site’s search box to find what they want. Poor search results are one of the complaints customers have about a site. That’s why it’s crucial to improve your online store’s search functionality.

Shoppers who use the search box usually know what they want to buy. They are shopping at your online store because they are fairly certain you sell what they are looking for. Such shoppers have a higher AOV - average order value - and their importance can’t be neglected.

It’s not enough to just have any on-site search. Your site’s search functionality should utilize best practices such as autocomplete and thumbnail suggestions. It should be able to deal with typically made typos and misspellings, as well as recognize terms that are based on the most often used phrases.

Offer omni-channel commerce

Omni-channel commerce allows the customer to have the same excellent shopping experience no matter what device they using. This means that you customer is able to shop online from a desktop computer, mobile device, or even by telephone without any problems.

Increase speed and security

No online business wants to worry about their site going down. If you find an e-commerce platform that decreases the chance of that happening, don’t hesitate to move there.

One thing your customers would agree on is how much they hate long loading times. It’s one of those factors that can make them leave your site and go to a competitor’s store. Upgrade your store so it’s optimized for speed.

Improve your Business Agility

For ease of making changes to any technology used in running your business, make sure all your business systems work together. Find an expert to help you choose an appropriate e-commerce platform that can integrate your ERP (business management software), your warehouse system, and marketing databases.

Smooth data import and export

Find an e-commerce platform that enables you to easily import and export large amounts of data, no matter what format is used. This saves your business time and money, by keeping your employees from having to do manual loading of data.

Raise your reputation: 

By applying all the useful tips described in this article, you will gain an intangible benefit – an improvement in your company’s reputation. In today’s electronic world, news travels fast when people like to buy from your online store.

Achieving high sales goals in e-commerce requires an investment in your online website. A professional software development company, such as LD Studios, provides you with the necessary expertise to upgrade your site.

The team of experts at LD Studios are familiar with all the technical aspects of launching and improving a profitable online business. To achieve your goal of creating or upgrading your online store, hire us!

We are LD Studios, an Atlanta based software consulting business. We would love to hear from you! Please contact us for your free consultation.

Business E-Commerce

Let's Get In Touch!


Our best work gets done when we can work face-to-face with you.

770-317-4866